Patricia Salazar - ROASTERS 'N TOASTERS

Roasters 'N Toasters is a classic Miami deli with deep roots in Jewish comfort food and a loyal following. I’ve been part of the team since 2018, starting as a Graphic Designer and growing into the role of Brand Manager.

At first, my focus was on giving the brand a much-needed visual glow-up, modernizing its look while staying true to its identity. As I got deeper into the work, I developed the brand voice from scratch—warm, familiar, and just the right amount of deli humor.

Alongside branding, I lead digital marketing, manage email and SMS campaigns, create content, and run day-to-day systems like Toast, Ovation, Marqii, Chowly, and Google. This page shares just a portion of my work. If I showed it all, you’d be scrolling for days.