OUR LUNCHES

When I joined the team, the company was still operating as Kids Deli. I began by giving structure and visual direction to the brand, but from the start, it was clear the name didn’t reflect what the business actually offered. I recommended a name change to better align with the service and its users. I led the rebrand to Our Lunches—a name and identity that felt more modern, more accurate, and more welcoming to both kids and the parents using the platform. I designed the logo, website, mobile app, labels, stickers, and presentation decks with a focus on clarity, warmth, and trust. Everything was built to make lunch easier, from kitchen to classroom.

From “Kids Deli” to “Our Lunches”
We rebranded from “Kids Deli” to “Our Lunches” to better reflect what the company offers: a parent-driven tool for delivering healthy, customizable lunches to school. The rebrand to “Our Lunches” created a friendlier, more accurate identity that speaks to both kids and parents.
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